Morgan Stone, Bridal Manager at Michelle’s Bridal and Tuxedo, joins the Morning Show to discuss their new private bridal collection, Elcy Exclusives.
Michelle’s Bridal and Tuxedo is thrilled to be launching their very own private bridal collection
created specifically with the Champaign-Urbana bride in mind. Elcy Exclusives captures seven
dreamy gowns that will make any bride swoon. Effortlessly chic, the details of this exclusive line
are sure to impress. The private collection launch will take place August 9-11 at Michelle’s
Bridal and Tuxedo, and special in-store incentives will be offered during the event weekend.
This exclusive bridal shoppe collection is complete with delicate laces and body sculpting
silhouettes. The dresses range in price from $1,200 – $1,500 and will be available in sizes 2-28.
“I am very excited about our new bridal collection. These effortless designs are made to look
good on every body shape and size. We are proud that the dresses are based off of the requests
customers have given us, feedback stylists have provided, and 35 years of market research. They
will not disappoint.” Michelle Schweighart, Michelle’s Bridal and Tuxedo Owner
The name “Elcy Exclusives” comes from the team wanting to create a brand name that had
significant meaning to the store and is also representive of the store culture. Not only is it a
family owned business, but Michelle’s Bridal takes pride in treating both the employees and the
customers like family. The store manager, Morgan Stone, is Michelle’s daughter and has two
little girls. To play off of that family vibe, the shoppe combined Morgan’s daughter’s names,
Lucy and Ellie, and Elcy Exclusives was created.
With the help of talented local vendors (Sweet Darling Weddings, Flowers by Kristine, and Kane
& Co Salon), the Michelle’s Bridal team styled a photoshoot to ensure the #SoElcy bride vibe
would be represented properly. These photos can be viewed on the Michelle’s Bridal social
media for customers to view leading up to the launch. Over time, the collection will continue to
grow and evolve with the feedback and requests from every #MichellesBride.
About Michelle’s Bridal and Tuxedo Over the past thirty-five years, Michelle’s Bridal and
Tuxedo has catered to the bridal needs of customers in the Champaign-Urbana area and beyond.
Currently in its fourth location, the shop has grown into a full-service salon offering superior
service, style, and selection. To learn more visit michellesbridalandtuxedo.com or call at (217)