ILLINOIS (WWLP) – Weird Barbie, Wednesday Addams and Harley Quinn are among the most popular Halloween costumes in the US, according to new research from fashion retailer Boohoo. But what are this year’s most popular costumes in Illinois specifically?

The company analyzed Google Trends data to identify the top pop culture-inspired and traditional costumes that people are searching for in each state.

The analysis revealed that Barbie is the overall most popular character to dress up as this spooky season when it comes to pop culture references. This is probably unsurprising to many, seeing as it was a big year for the brand. Warner Bros. Discovery’s “Barbie” film has generated at least $1.36 billion at the global box office, making it the highest-grossing movie in the world in 2023 so far, Variety reported.

Aside from the movie’s main character, people are also taking a liking to one of her quirky friends. Weird Barbie, played by actress Kate McKinnon, received the highest number of costume-related searches in four states: Massachusetts, California, Missouri and Virginia.

In Illinois, the most popular costume spot belongs to a different blonde heroine from another one of this year’s blockbuster films — and of course, one of the most beloved video games of all time. Princess Peach from Super Mario Bros. was the most-searched pop culture costume in the state. As for more traditional costumes, Illinoisans can look forward to seeing plenty of swashbuckling scalawags this year. BooHoo found that pirate costumes also yielded high search results.

Halloween enthusiasts across the country seem to be drawing inspiration from The Addams Family as well. Wednesday Addams ranked as the second most-searched pop culture costume overall, according to the study. Twelve states, including Florida and Ohio, searched for this particular character more than any other costume in the category.

The most popular Halloween costumes in each state

The following chart shows the full list of popular costumes in every US state, based on Google searches, according to Boohoo.

As for classic favorites, the experts found that skeletons are the most-searched traditional costumes this Halloween while ghosts are the second. Vampires and Zombies tied for third.