Women take charge in Our Town businesses

Local News

COVINGTON, Ind. (WCIA) — It started as a dream for some women business owners in Our Town. They took their dreams and made them realities. Now, the majority of businesses in the community are run by women.

Whether you’re looking for a place to get a cup of joe or somewhere to spend an afternoon in the sand, this downtown square has it.

Area business owners say they get a lot of support both from customers and their families. They say part of the reason they opened up shops here is because they knew they’d be welcomed.

If you look around downtown, you’ll see several business fronts. What you might not know, most of them are being run by women.

“I never thought of it as being a woman business owner. I just thought of it as something I wanted to do.”

Juli’s Java is a specialty coffee shop with baristas serving up your favorite brew.

“It’s always kind of been a dream. I love coffee and we had a small coffee shop in town and it closed.”

Owner Juli Root decided to expand her business beyond beans. She partnered with Stephanie Lober. Lober runs Hue, a specialty food store.

“We have a great square in Covington and a lot of places don’t and, I just think it’s something that we should fight to keep alive. Once you lose it, it’s hard to get it back.”

Both women say they like the freedom of being their own boss. It’s a similar vision Darcey Weston had when she opened Sandbar.

“It’s what happens when a beach lover marries a farmer and he won’t go on vacation.”

It’s got 63 tons of sand filled with shark teeth and starfish inside a former theater. It’s probably not anything you’ve seen before.

“This is the only indoor beach in America.”

While girl power seems to be the motto downtown, the Wabash Valley Flower Shop keeps the trend going on the outskirts of town.

“On February the 1st, 1981, we started out.”

It has specialty gifts, breathtaking floral arrangements and a history of successful women running the shop.

“I feel like I create something, give back something to the community, give back, make something special like weddings for a bride, help them make their dreams come true.”

All the women agree; they couldn’t do it without the support of those in Our Town.

Lober is also with the Covington Business Association and says the town has about 3,000 people. She adds, for a town this size, having a majority of businesses being run by women is unique. 

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