URBANA, Ill. (WCIA) — The University of Illinois is finalizing a new marketing campaign they believe will break the university out of the ‘Midwest humble.”
They’re launching the ‘Power of I” marketing campaign to boost the university’s awareness across both the state and nation. It’s meant to be a sharp contrast to the university’s tendency to be modest about its assets and accomplishments.
Plans to push the UI into becoming more well-known include billboards, street signs, TV and radio ads, internet and social media feeds and content-streaming platforms for national and even global impact.
“Illinois has a great story to tell, and we want to make sure that potential and current students, faculty and staff hear it,” said Eric Minor, U of I Chief Marketing Officer. “The promotion is designed to become an annual campaign that will confirm our top-shelf stature and showcase the many ways throughout the University that we have attained it and sustain it.”
Travelers through Chicago’s O’Hare International Airport were some of the first to notice the campaign’s early centerpiece: a Block I display, 7′ x 6′ in Terminal 3. It debuted in January and solidifies the UI’s reputation as one of the nation’s top public universities to all corners of the state.