Sign company making mark in Sin City

Local News

DANVILLE, Ill. (WCIA) — A local company just landed an iconic $30 million project.

Watchfire Signs will rebuild the huge LED canopy on Fremont Street, in Las Vegas. The 1,500-foot long video screen is also known as the Fremont Street Experience. It means more jobs for the area.

Officials can’t say how many, but the screen is being built locally. Leaders say it’s a win-win for the city.

It’s the largest single video screen in the world. The digital canopy is 1,500-feet long and 90-feet above Sin City’s pedestrian mall. Soon, local talent will be giving it a makeover.

“We’re really excited about the new contract that Watchfire has landed on the Las Vegas project. It reflects so well on the community because of the talents that’s there that does this engineering innovation.”

Vicki Haugen is president and CEO of Vermilion Advantage; the county’s economic development agency.

“Obviously, we work very closely with all of our companies. We know they’ve been working on this for a really long time.”

Watchfire was selected from 15 digital screen makers worldwide. The CEO says it will be one of the most demanding projects they’ve ever done.

The new sign won’t look quite like this. For one, it will be a lot bigger. It’s also specifically designed for the project to shine brighter and let light through. The screen will be seven times brighter and four times sharper than it is now.

Haugen says the technology to make it happen highlights the bright minds in Central Illinois.

“We’re very excited. They could be anywhere with their ownership. The fact that they have decided to stay here, grow here, all of their success just reflects wonderfully on the community.”

Officials say installation of the screen starts early next year and should be done by the end of 2019. It’s the first time in 14 years the canopy is being redone. It attracts more than 20 million visitors a year.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Don't Miss

Sponsored By