CHAMPAIGN, Ill. (WCIA) — Champaign School District is partnering with CUMTD for a new campaign for Black History Month.
The campaign is called “Brilliant, Bold, Beautiful” and is meant to empower girls of color.
The image looks like this:
The females in the back are meant to represent the past. The young girl in the front, a scholar, holds a book that says “Know Her Story.”
The same image appeared on a billboard around this time last year, but leaders say that its impact wasn’t enough. This time around, they are determined to leave a lasting impression on the community, but more importantly, on black girls.
The campaign highlights the importance of positive representation, that the girls who ride the bus to school should see someone who looks like them and feel proud.
When asked how the community can get involved in the campaign, Assistant Superintendent Angela L. Ward said, “This campaign is just about casting positive images. It starts with posting positive things online. It starts with positive things coming out of your mouth. It starts with thinking positive things when you see those young ladies who are carrying the world on their shoulders.”
The “Brilliant, Bold, Beautiful” ads will be posted on the buses for the next two months, and CUMTD said they are looking forward to participating in more campaigns like this one in the future.