Celebrating Founder’s Day by volunteering


CENTRAL ILLINOIS — On Friday, we celebrated Founder’s Day. It’s the 20th anniversary of Nexstar, which is our parent company. In honor of that, we set out to spend time giving back to our community by doing service projects.

When it’s nice out on a Friday, it can be easy to want to skip out on work and spend the day outside instead. Some of us from WCIA got to spend the day volunteering under the sun.

“We want to say thank you for your viewership and thank you for your support all the years we’ve been in business,” said Coby Cooper, who is the general manager at WCIA.

Three teams of people spread out around central Illinois to do different service projects. One of the Champaign crews picked up trash at Dodd’s Park.

“It’s a lot of fun,” said Cooper. “It’s a great opportunity to get out from behind the desk and enjoy the sunshine and give back to the community.”

Another crew headed east to Danville’s Elsworth Park.

“We had some items that we’ve been wanting to do here and haven’t had the chance to get done, so the crew showed up and we had some work for them and they popped right to it,” said Steve Lane, who is Danville’s parks superintendent.

Our employees worked up a sweat moving mulch and planting flowers. Organizers say these were projects they may not have been able to finish so quickly otherwise.

“The beds they we’re working today, we normally get to in September, when we have our Vermilion River Festival, so this just gives us a jump start,” said Lane. “It’ll look nice through the whole summer.”

Back in Champaign, more members of the WCIA family hit the streets in the Garden Hills neighborhood. We handed out dozens of smoke and carbon monoxide detectors for free with the help of firefighters in the city. This is just another way we could think of to give back to a community that does so much for us.

“Last week with our Pounds For Pets [event], we raised so much money and so many pounds of pet food for our needed organizations here in the community,” said Cooper. “It’s our way of saying thanks for all that generosity we see day in and day out from all the different initiatives we work in.”

Workers from Nexstar companies across the country also got to pick service projects in their area. We’re grateful for the chance to serve the community that we’re so proud to be a part of.

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