CHAMPAIGN, Ill. (WCIA) — Millions of Americans are expected to shop on Black Friday.
Since Thanksgiving fell on the fourth Thursday, this is expected to be the shortest holiday shopping season since 2013. Regardless, the National Retail Federation is predicting holiday sales will rise roughly 4% this season.
Despite an increase in online sales year-to-year, MasterCard Spending Pulse expects Black Friday to be the biggest shopping day of the holiday season. Shoppers say Black Friday is a family tradition.
“Even as a little girl, I remember my mom bringing my sister out early in the morning and we’d go all day long,” Theresa Carley says. Now, she’s shopping with her daughter.
Sarah Cervenka remembers shopping with her mother and sisters as well.
“We would all stand in the lines for Black Friday so it’s a tradition in my house that we do it,” says Cervenka.
Meijer store manager Josh Kietzman says throughout more than 20 years working in retail, he’s observed how the day has evolved.
“All the online competition that’s out there, it really has changed traffic patterns, but it is still a very busy day for us,” he says.