NATIONAL — It’s a special day for WCIA-3 as we at Nexstar Broadcasting prepare to celebrate Founder’s Day. Nexstar opened its first station 20-years ago, Friday.
The company, under the leadership of Perry Sook, chairman, president and CEO has grown to 115 stations, serving tens of millions of people across the U.S.
Here’s a look at how Nexstar Broadcasting is giving back to the community.
This is where it all began for Nexstar Broadcasting: Scranton, Pennsylvania; a blue-collar city of about 85,000 people in the northeastern part of the state.
The mission of Nexstar Broadcasting then and now is service to the community; a mission now spreading across the nation.
WYOU-TV was located in a former department store building in downtown Scranton. Humble beginnings for the Nexstar Broadcasting Group which is growing by leaps and bounds.
Perry Sook is chairman, president and CEO of Nexstar.
“We have now grown to a company with over 100 television stations serving over 60 markets with the corporate employee base of 4,500 employees.”
Sook has always believed serving the local community is at the very heart of Nextar’s mission. Nexstar employees are known for giving back tot heir communities. It led to the creation of Founder’s Day.
“With June 17 being our 20th anniversary, we set a goal of 20,000 of community service. The company will support that by giving every employee that registered, five paid hours of time off to do service in the local communities.”
That’s 20,000 hours and $20,000 to local charities distributed by our stations.
“So, we asked each market to assess the needs and opportunities to serve the local community and each market decides where the dollars and donations will go.”
Sook has always believed serving the community should be at the heart of every Nexstar Television Station. He hopes to make Founder’s Day an annual event.
WCIA-3 employees will be out in full-force to make a difference Friday. Many projects are scheduled throughout the area and we hope to see you out there too.