Champaign, Ill. (WCIA)
We’re learning what it means to business owners to be a part of Prairie Commons Business Collective.
Prairie Commons Business Collective is a grassroots, community-based organization of crafts person, artisans, furniture makers, artists, poets, and supporters.
We understand that there is not going to be in illumination of Amazon, but that doesn’t mean that you can’t shop local.
At Prairie Commons Collective, are businesses and artists full of creative and innovative individuals who are wanting to showcase their products & online stores to the masses. Since all craft, vendor fairs and home shows are cancelled due to the pandemic, we need to market smarter. Collectively.
But marketing costs are not cheap or simple. Growing as a collective builds stronger branding, distinct community and allows for a smarter strategic approach to media ad buys.
Bad Love Creative Co. Owner, Sara Easter knows just how difficult shut down has been with so many weddings, and photo shoots canceled. She has had to reinvent the wheel, market differently, reach customer base and a very different method, than in years past. But one of the things that has helped tremendously is being a part of the collective. The Prairie Commons business collective has allowed her to join forces with other small businesses and educate them that there is still options to buy, support, and shop local.