Champaign, Ill. (WCIA)
Fun changes are coming to Fira Boutique! Owner, Anna Ragle, shares how Fira is growing and how your shopping experience will look the next time you’re in the boutique.
An Open Letter From Owner, Anna Ragle, On How Fira Boutique Is Changing To Better Serve Our Customers For The Future!
Posted by Anna Ragle on 29th Mar 2021
Why did I open a store?
For the experience! Once upon a time I worked at a bridal boutique. We did an activity of going out to stores and evaluating the store experience with all of your senses – sights, sounds, smells, etc. It sounds silly but really forces to question why do we shop where we shop and what makes us go back?! It was an invaluable experience/lesson and I took it with me when I left vowing to pass it on to others I worked with as well. Before opening the store my husband and I went to Chicago for a weekend and evaluated our store experiences up and down Lincoln park, in and out of shops. Some stores you wanted to leave right away – others you wanted to linger and peruse for hours, taking it all in. We were opening Fira that Fall and wanted to find out just what did we value in a store experience so we could portray that to the customers that chose to shop with us. Continue reading HERE…
Fira is partnering up with The Honest Mama Blog‘s Alyssa Hydson, to share her picks for this Mother’s Day.
Be sure to use PROMO CODE: honestmama15 for a discount on your next Fira Boutique purchase.